Long gone are the days of sticking a sign in the lawn with a few balloons to draw in potential homebuyers to an open house. Agents are stepping their game up and making home tours into swanky events complete with lavish decor, catered food and a great playlist. But is it going too far to offer wine or other drinks at open houses?
- Serving wine or cocktails with some appetizers creates a nice atmosphere for a high-end open house. But what are your risks as an agent or broker?
- Many agents suggest careful planning and controls, such as using a third-party vendor and imposing a drink limit.
- Other agents said the payoff wouldn't be worth it after considering liability issues, local laws and brokerage guidelines.
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Inman Connect New York | January 29 - February 1, 2019