• Post to Facebook when the most eyeballs are there: 7 p.m. to 7:30 p.m. Monday through Friday and 6 a.m. to 6:30 a.m. Saturday and Sunday.
  • Take 10 minutes in the morning to create four posts for Facebook, but use Buffer to schedule them at key times of the day
  • Focus on being brilliant at the things you control.

Phoenix mega-agent and team leader Joshua Smith shares how his team generates 1,200 leads per month on Facebook using free posts and $2-$3 per click ads.

Joshua Smith is the founder and owner of Revisto Real Estate Group in Phoenix. A serial entrepreneur and one of the top 30 Realtors in the country, Smith has built a powerhouse team by coaching agents to maximize their production. Smith is also part-owner of the upcoming real estate lead gen system Perfect Storm.

Real Estate Uncensored

Hosts Greg McDaniel and Matt Johnson with guest Joshua Smith

Click here to subscribe to Real Estate Uncensored on iTunes.

Anybody that’s intentional with Facebook can bang out a $60,000-$75,000 in additional business just by being intentional that way. – Joshua Smith

Smith shares his Facebook lead generation system from start to finish — starting with free ways to generate leads on Facebook. Smith finds about 10 percent of people who click through from Facebook will opt-in on his site.

You’ll also learn:

  • A simple script for five friend request messages per day
  • How to post to Facebook four times per day on specific topics
  • How to create fun Facebook posts and ads that grab attention
  • Why you shouldn’t use million dollar homes in your Facebook ads

Then we go over Smith’s mega open house strategy, which they use to sell 30 homes per month, almost half of their business. “You must learn to become brilliant at the things you can control,” Smith explained. “The marketplace will not accept average.”

In this clip, Smith shares how he handles the knee-jerk objection from open house visitors that they already have an agent:


If you’re looking to take your business to a new level, Facebook and open houses are lead sources you have can control and master at little to no cost. Then run Facebook ads to put your lead gen into overdrive. Be brilliant at the things you control.

Matt Johnson is the CEO of Pursuing Results, a podcast production and PR firm, as well as co-host of real estate podcasts and video series such as Real Estate Uncensored and Elite Real Estate Systems Hangout. 

Email Matt Johnson.

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