Stop looking for the easy way out -- branding is hard work

  • Stop looking for set-it-and-forget-it marketing solutions -- they don't exist.
  • Buying followers or email lists is a giant waste of time. Instead, foster and grow a list organically.
  • Building a brand people want to engage with takes years. Be prepared to build a brand following one-by-one.

LIVE NOW: Inman Connect San Francisco
Tune-in now to catch the livestream. Don't miss this chance to see real estate leaders tackle the industry's top problems.

Stop looking for the easy way out. There is no program that you can pay $10 or $100 to automate your social media accounts and see real traction. If you’re looking for something to set and forget, please go to another story — this one’s not for you. We are going to talk about branding and why it takes authenticity to build a brand.