Stop looking for the easy way out -- branding is hard work

  • Stop looking for set-it-and-forget-it marketing solutions -- they don't exist.
  • Buying followers or email lists is a giant waste of time. Instead, foster and grow a list organically.
  • Building a brand people want to engage with takes years. Be prepared to build a brand following one-by-one.

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

Stop looking for the easy way out. There is no program that you can pay $10 or $100 to automate your social media accounts and see real traction. If you’re looking for something to set and forget, please go to another story — this one’s not for you. We are going to talk about branding and why it takes authenticity to build a brand.