Realtor.com vs. Zillow: A nasty fight for home turf

  • Despite having more than a million members and holding the highly recognizable collective marks "Realtor" and "Realtors," the National Association of Realtors has lost considerable ground with its website realtor.com.
  • There were at least five critical missteps by the National Association of Realtors and realtor.com that cost them market share in the highly competitive residential real estate industry.
  • There are 10 strategies that could assist the National Association of Realtors and realtor.com in regaining their industry foothold.

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Things aren’t so sweet on the home front for realtor.com as Zillow has in a sense evicted the official website of the National Association of Realtors out of the online real estate penthouse. Also, nasty litigation has ensued between Move, Inc. (the operator of realtor.com) and Zillow.