AgentMLS & Associations vs. Zillow: A nasty fight for home turf

The ins and outs of the battle
  • Despite having more than a million members and holding the highly recognizable collective marks "Realtor" and "Realtors," the National Association of Realtors has lost considerable ground with its website
  • There were at least five critical missteps by the National Association of Realtors and that cost them market share in the highly competitive residential real estate industry.
  • There are 10 strategies that could assist the National Association of Realtors and in regaining their industry foothold.

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Things aren’t so sweet on the home front for as Zillow has in a sense evicted the official website of the National Association of Realtors out of the online real estate penthouse. Also, nasty litigation has ensued between Move, Inc. (the operator of and Zillow. How did this happen to a behemoth organization like the National Association of Realtors? What strategies could it employ to regain some footing, if not trounce its competition? Is it too late? Old guard + weak strategy = epic failure In many ways, and became victims of a new era in which a new brand can easily be built with a good idea, a $9.99 domain name from Go Daddy and an army of coders ready to wreak havoc on world order. Millennial companies with highly optimized websites and apps, fueled by a team of Starbucks-caffeinated college-aged kids, provide infinite A/B testing to ensure users have a wonderful experience and willingly provide copious amount of data about th...