Brokers: Prepare your agents for today's online homebuyers

Why the internet gives buyer's more control and brokers less influence
  • Agents and brokers are late to the party concerning technology and the internet; therefore, they are finding themselves behind the curve as the consumers’ trust has shifted to portals.
  • Brokers are losing their brand influence as leads pour into portals instead of into their own store fronts.
  • When an agent puts pictures on the internet of something the consumer does not desire, it’s very difficult to drive the consumer to come see it.

I arrived at the open house to find cars piled up in the cul-de-sac before I had even put up the open house sign. We asked every person as they entered the open house, did you come because you saw the signs or did you see the home online?