How realtor.com plans to lure homesellers

  • Realtor.com will start testing a new seller lead generation product this month.
  • The ad product will offer potential sellers an AVM, market trends, and the ability to connect with up to three agents.
  • Other sites, including Zillow and Redfin, have recently launched their own products to rake in seller leads.

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Realtor.com is venturing into what some industry commentators say is a space ripe for innovation: seller lead generation. Realtor.com operator Move Inc. will launch a “Connections for Sellers” ad product this month in a subset of small test markets nationwide.