How to talk your way from real estate assistant to business partner

Joyce Rey and Stacy Gottula, top sellers for Coldwell Banker, Beverly Hills, on how they came to work together
  • Bringing in a new, talented agent as an assistant can be a breath of fresh air for your business.
  • If you want to advance in your real estate team, do the math and make a logical case for your contribution.
  • If you prefer to concentrate on selling, hire a good real estate manager to help hire and train new recruits.

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Getting your start in the Beverly Hills luxury real estate market is not easy -- and it's only getting harder. You don't just wake up one morning and decide you are going to do it. Stacy Gottula had been an agent for two years when she was asked to interview with Coldwell Banker top producer, Joyce Rey, as an assistant almost 10 years ago. Rey, based in Beverly Hills, already had two other assistants and 30 years in the business at that stage. "I was looking for a new assistant. Stacy walked in the door, and she wasn't too convinced," Rey remembered. From agent to assistant: A career step forward Going from agent to assistant could have been viewed as a career step backward, and that was Gottula's first response: "I had gotten into real estate to be my own boss, to be independent," said the former dental technician. But after thinking about it for a couple of hours, she realized she couldn't turn down the opportunity. "It was not a backward step at all. Being assistan...