How to systematically follow up with buyers to convert leads

Nobody wants to be a lead loser
  • People spend around five months researching homes before jumping into action.
  • 94 percent of potential buyers expect a response within an hour, and they don't sit around waiting in the meantime.
  • According to BoomTown, the magic number of follow-up calls or texts is six.

Much like going to the bars in your 20s to find love, converting real estate leads is largely a numbers game — but most top agents have at least one thing in common: persistence. Leading a panel at Inman Connect On the Road Chicago, Executive Vice President at Carrington Real Estate Services Wendy Forsythe spoke about efficiently using technology and good ol’ fashioned (but systematic) follow-ups to convert leads.