Do you use social media to wax on about your latest listing or how many deals you have done? Do you send out postcards saying, "I'm never too busy for your referrals?" Do you explain to clients how you are the expert, and that they should take your advice about pricing their house? Are you a go-getter or a go-giver? If so, shifting from being me-focused to being service-focused can dramatically improve both the number and the quality of the clients you attract. Since I began writing for Inman back in 2001, I have been on the same soapbox -- cancel the me-me-me show and focus on what matters to the person receiving your communications. Eliminate the personal brochures. Stop telling people that you're the expert on how to price their house, even if you are. Instead, be totally client-focused, provide every one of your clients with a five-star customer experience, do the right thing and strive to be the most professional, caring agent in your marketplace. 33 Touch Gary Kel...
- Bob Burg and John David Mann's book 'The Go-Giver' provides a roadmap for growing business.
- If you have 100 people in your database, you should make 11 contacts per day. It takes only a few minutes to make a personal connection.
- Connect with people who share similar interests. People are drawn to those who are like them.