How Facebook videos are helping one new agent win listings

  • Making fun videos to introduce yourself as an agent to your sphere of influence can be a great way to establish your brand.
  • Make sure your videos show your unique side, so you are memorable to viewers.

  • Tailor your videos to your sphere -- don't be something you are not.

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Got a face for comedy? This -- or any acting skills at all -- may help you make your way in establishing your brand as a new agent. It's working wonders for Indianapolis-based F.C. Tucker agent Terry Waggoner, who is attracting quite a following on Facebook thanks to his natural comedy chops. Terry Waggoner The agent, who began his real estate career with the Ferris Property Group team in March 2015,  made his first Facebook video in January this year, telling his sphere of influence: "Don't be weak" and exhorting them to come out to an open house in the snow. The humorous address attracted 160,000 views on Facebook, according to Waggoner. A popular recent one was made in a silent movie-style, with the agent explaining how to attend an open house. His expressive face revealed his enjoyment of the snacks at the home, his puzzlement at how to shake hands with the agent on arrival and his sneaky attempt to leave via window. Waggoner became an agent last year after ...