AgentBrokerage

Zillow’s renter profiles are resumes for landlords

Users can fire off overviews of qualifications to landlords
  • Zillow's new renter profiles let users fire off overviews of their qualifications to landlords.
  • The feature has proven very popular since launching two months ago.

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Cobbling together employment history, references and financial information to fire off to landlords can eat up precious time in fast-paced rental markets. Zillow has introduced a new feature, Renter Profile, to streamline the process, theoretically offering some renters an edge over their competition while adding a reason for users to favor the listing portal in their online home search. The tool, which has proven very popular since launching recently, lets users hunting for rental listings create profiles that outline some of their qualifications, including personal bio, reason for moving, self-reported credit score, employment, references and desired amenities. The profile isn't viewable to the public, but users can choose to share it privately with landlords. Zillow pop-up window encouraging users to fill out renter profiles. Since landlords are flooded with multiple inquiries for a single property, renters can benefit from engaging first and serving...