Realogy wrings tech firm from ZipRealty acquisition

ZapLabs will be the industry giant's 'innovation and technology hub'
  • Realogy has unveiled ZapLabs, a new company formed out of ZipRealty's technology department.
  • ZapLabs will continue to provide the Zap platform to Realogy's affiliated agents and brokerages, but will also develop technology for Realogy's other businesses.

Real estate giant Realogy — which operates franchise brands including Century 21, ERA, Better Homes and Gardens Real Estate and owns the nation’s largest brokerage — has formed a company called “ZapLabs” tasked with developing technology for affiliated brokerages and agents, as well as other businesses operated by Realogy, such as relocation and settlement services.