- Use social media to promote your open listings as well as your closings to up your game.
- Choose something that you know well, and share your ideas through blogging. Become the expert.
- No matter what your real estate goal is, remember who you are. Be true to yourself.
When I sat down to write an article on part 1 of this series titled “Sam DeBianchi on launching your luxury real estate career,” I realized pretty quickly that the three topics I shared barely scratched the surface. So, here are three more areas of focus that helped me go from a shiny new real estate agent to a multi-million dollar producer in less than five years and in the midst of a major recession.
1. Get super social
Social media is an incredible tool that all of us have at our disposal. It’s perfect for real estate agents because we can connect with a lot of people and keep tabs on friends and clients.
We can make connections by getting to know people on a deeper level and learning more about what’s going on in their lives. It’s also a great way to reinforce your knowledge of real estate and stay top-of-mind. One way I used social media to up my game from middle-market to ultra-luxury homes was by promoting my open listings and also promoting closings. That marketing strategy shows how quickly homes sold and the price points, which continue to grow as time goes on.
2. Be an expert, and blog about it
Pick some areas of real estate that you can be an absolute expert in, and share your ideas. Some topics you might know about already, and others you might need to do some more research on.
Either way, learn all you can. Don’t just be confident — be an expert. I am a voracious reader of all things real estate, and I stay on top of the latest economic news, how it relates to the real estate market and my local area of South Florida in particular.
Armed with this knowledge, I started off blogging, writing for various real estate websites and appearing on news channels to discuss my opinions on current market conditions.
People got to know me, which led to more appearances and ultimately offers to be on reality shows, including “Million Dollar Listing Miami.”
When I started out, there were public relations “experts” who told me there was no way I would ever appear on TV. No joke. I was even willing to pay them to get me on TV, but I ended up figuring out how to do it myself after they tried to squash my dreams.
3. Be true to yourself
No matter what your goal is in real estate — you have to always, always, always be true to yourself. The stress and energy that goes into acting like someone you’re not or trying to be what someone else thinks a real estate agent should be is a massive waste of time and effort that could be put toward your business.
In the relatively short time that I’ve been in business, I’ve had many people try to pull me in a million different directions. Staying on track with tunnel vision toward my goals is a vital part of why I’ve been successful, and you can be, too.
Now that you know some more of my strategies that have helped me along the way breaking into the luxury market, I hope you can apply them to your own business — whether you want to be a Million Dollar Lister or save enough money to put your kids through college — or maybe both!