China gets criticized in the West for banning sites such as Twitter, Facebook and Google. What is often overlooked is that the country’s homegrown internet companies are often more popular, more profitable and more innovative than their counterparts in the U.S.
- China’s social media network WeChat is so ubiquitous that you should have your own account if you want to work with Chinese clients.
- Connect with clients and nurture them through the buying process using the app instead of email or the phone.
- Use WeChat’s QR code feature to connect quickly with new acquaintances and capture all of their contact information.