Here were the most popular stories on Inman this past week:


Rays of sun breaking through a cloud

Anton Gorlin / Shutterstock.com

10. Some can’t imagine real estate without digital marketing; others wish it were gone already. Why it’s both a blessing and a curse for agents.


El Greco / Shutterstock.com

El Greco / Shutterstock.com

9. Is your business experiencing a shift? Here’s how to recognize one.


Anchiy / Shutterstock.com

Anchiy / Shutterstock.com

8. Need to inject some “oomph” into your social media feed? One of these 27 tips ought to help.


Q2_TechReviewHero_NEW

7. This Gmail extension might be the best yet for the real estate industry.


A key in a door

Professional foto / Shutterstock.com

6. One Realtor’s take on what white privilege really means.


Email open on a laptop computer

Rawpixel.com / Shutterstock.com

5. If you’re doing this one thing, you could be destroying your email marketing.


KieferPix / Shutterstock.com

KieferPix / Shutterstock.com

4. There was movement this week at Coldwell Banker (and ERA, for that matter).


Anne Kitzman / Shutterstock.com

Anne Kitzman / Shutterstock.com

3. You don’t need to fix everything before you sell — but you should definitely address these 7 items.


Daniel Reiner / Shutterstock.com

Daniel Reiner / Shutterstock.com

2. A tech firm stands accused by California Realtors of stealing proprietary forms. And CAR wants $136 million.


Stephen Cooley Real Estate Group staff photo

The Stephen Cooley Real Estate Group might need to change its name.

1. In South Carolina, agent teams are facing a new legal barrier — they can’t use “real estate” in their team names. (Yes, really.)

Email Amber Taufen

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