Brokerage

Agent productivity propels Keller Williams sales growth to all-time high

While the company increases in agent count, transactions and sales volume have caught up
  • In Q2 2016, Keller Williams had a net gain of 6,073 agents -- up 9.2 percent year-over-year.
  • These agents closed 277,594 transactions, an increase of 16.1 percent from the second quarter of 2015. Moreover, the company's $78.4 billion in sales volume represented a 19.6 percent increase from a year prior.
  • Unlike last quarter, sales volume and deals closed exceeded the company's growth in agent count.

A real estate franchise's total number of agents is only as good as the production they can deliver -- the number of transactions they close and the sales volume they bring in. In the battle of quantity versus quality, do more agents equate to more money? That's a great question for Keller Williams, a company that reports as being the largest franchisor by agent count. The company's second quarter earnings results, which showed its increase in agents was accompanied by even larger growth in total transaction numbers and sales volume -- would indicate the answer can be "yes." Keller Williams agent count, transactions and sales volume In Q2 2016, the franchisor had a net gain of 6,073 agents -- up 9.2 percent year-over-year. These agents closed 277,594 transactions, an increase of 16.1 percent from the second quarter of 2015. Moreover, the company's $78.4 billion in sales volume represented a 19.6 percent increase from a year prior. These numbers are "all-time p...