Should agents create a Facebook group?

The pros and cons of creating a group
  • Facebook groups offer benefits that are different than those offered by a Facebook page.
  • A Facebook group is much more personal and requires a much greater time investment than a Facebook page or profile.
  • If you aren't ready to create your own Facebook group, you can join an existing group instead.

A Facebook group is different from a Facebook page. A group is a digital club, and rather than meeting in person, the group meets on Facebook. Much like clubs, Facebook groups are designed to be a more personal spaces, and as such, Facebook considers them an extension of the people or person leading the group.