Marketing

The agent’s guide to a total brand and marketing makeover

Reimagining your business's look
  • Design can help you establish your personal brand and help you stand out in the crowd.
  • Review any design and new marketing plans with compliance top-of-mind.
  • Let creativity take flight, but make sure your designs are relevant to your audience.

Many real estate agents want or need a fresh look, but feel that it is not achievable with their budget or creative skill set. This is not the case; there are a plethora of tools and companies who have taken the work out of achieving great design, and now, modern looks are attainable for agents in all income brackets. The reality is that if the current design plan not working, it’s time to fix it. The look and feel of your tangible marketing materials can make a significant impact on your business. How do you know when it is time for a change? When you find yourself picking up a competitor's piece of marketing and realizing that your current game plan is falling flat. Creating a hypothesis for design Remember doing simple experiments in high school science class? You were given an assignment and then you used the scientific method to explore and solve the problem. This is method might be helpful again to narrow down your personal tastes against effective design models...