MarketingTechnology

Facebook’s Canvas gives agent listings a visual edge

Users can now promote their Canvas ads on Facebook Pages and organic posts
  • In February of this year, Facebook launched Canvas, a new advertising tool that provides businesses with an effective way promote their brand and for agents -- also share listings.
  • As of June 22, Facebook's Canvas is now available for organic posts.
  • Don't just post to post, have a true reason for sharing content on social media. Be authentic.

Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. Real estate has claimed a tremendous presence on Facebook. The vibrant comment threads, lead collection strategies and general promotions you see every day are just a few examples of how industry professionals have leveraged this platform for business. In February of this year, the social media leader launched Canvas, a new advertising tool that provides businesses with an effective way promote their brand and for agents -- also share listings. Canvas is designed to present content very much as an app would, with scrolling image reveals, swipe-able information and adjustable text fields, plus a 10-times faster load time than the average website. Mobile-focused, the ad tool is heavily visual, a perfect format to showcase listing pictures. Maps could be added, along with images of happy families and bio and sales history information of agents or brokera...