Facebook's Canvas gives agent listings a visual edge

  • In February of this year, Facebook launched Canvas, a new advertising tool that provides businesses with an effective way promote their brand and for agents -- also share listings.
  • As of June 22, Facebook's Canvas is now available for organic posts.
  • Don't just post to post, have a true reason for sharing content on social media. Be authentic.

In February of this year, the social media leader launched Canvas, a new advertising tool that provides businesses with an effective way promote their brand and for agents — also share listings. As of last week, Facebook has opened the rich media format for Facebook Pages and organic posts as well. The company reported that current average time spent on a Canvas post is 31 seconds.