MarketingTechnology

Facebook’s Canvas gives agent listings a visual edge

Users can now promote their Canvas ads on Facebook Pages and organic posts
  • In February of this year, Facebook launched Canvas, a new advertising tool that provides businesses with an effective way promote their brand and for agents -- also share listings.
  • As of June 22, Facebook's Canvas is now available for organic posts.
  • Don't just post to post, have a true reason for sharing content on social media. Be authentic.

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Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. Real estate has claimed a tremendous presence on Facebook. The vibrant comment threads, lead collection strategies and general promotions you see every day are just a few examples of how industry professionals have leveraged this platform for business. In February of this year, the social media leader launched Canvas, a new advertising tool that provides businesses with an effective way promote their brand and for agents -- also share listings. Canvas is designed to present content very much as an app would, with scrolling image reveals, swipe-able information and adjustable text fields, plus a 10-times faster load time than the average website. Mobile-focused, the ad tool is heavily visual, a perfect format to showcase listing pictures. Maps could be added, along with images of happy families and bio and sales history information of agents or brokera...