Sales first, relationships second: Let's get our priorities straight

  • Real estate is a sales business more than anything.
  • A letter from the bank proves only that the person is financially capable. It's not a personality analysis. Don't let people waste your time.

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

The reason top producers are top producers is because they focused on sales first and relationships second. The relationships happen after closing. That doesn’t mean they’re hard-nosed, callous dealmakers. It means they know how to tell a client “no.”