Sales first, relationships second: Let's get our priorities straight

  • Real estate is a sales business more than anything.
  • A letter from the bank proves only that the person is financially capable. It's not a personality analysis. Don't let people waste your time.

Big plans for business in 2018?
Give yourself the tools to own the new year at Connect SF, July 17-20, 2018

The reason top producers are top producers is because they focused on sales first and relationships second. The relationships happen after closing. That doesn’t mean they’re hard-nosed, callous dealmakers. It means they know how to tell a client “no.”