AgentBrokerage

Should brokers wrap agents into their brand or propel individuality?

Two diverging schools of thought can produce equally successful results -- expert panelists at Global Connect weigh in
  • On a cross-country road trip, Brad Inman asked brokers about their company philosophies and, in response, got completely opposite versions of success.
  • The first management style involves a company brand that is "systematically delivered" to every agent with a huge emphasis on culture. The other fully supports agent autonomy.
  • At Global Connect, brokers Roh Habibi and Ryan Serhant as well as Compass CEO Robert Reffkin discussed their personal philosophies and when an agent is ready to take off independently.

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

The glue that holds the many moving parts of a brokerage together isn't always made with the same formula -- or so we learned when publisher Brad Inman undertook an epic road trip that included stops in Chicago, Washington, D.C., and New York City. Among his many conversations with readers, industry partners and the like, Inman asked brokers about their company philosophies and, in response, got two completely opposite versions of success. The first management style he heard about involves a company brand that is "systematically delivered" to every agent. There's a huge emphasis on culture, which agents live and breathe. Unwavering support is provided to everyone under the brokerage wing, and that consistency delivers results on a personal level all the way to the top. The other philosophy strongly cultivates the individual agent brand, fostering an empowering sense of autonomy and individuality. The broker serves as a home base without necessarily telling agents what they...