Should brokers wrap agents into their brand or propel individuality?

  • On a cross-country road trip, Brad Inman asked brokers about their company philosophies and, in response, got completely opposite versions of success.
  • The first management style involves a company brand that is "systematically delivered" to every agent with a huge emphasis on culture. The other fully supports agent autonomy.
  • At Global Connect, brokers Roh Habibi and Ryan Serhant as well as Compass CEO Robert Reffkin discussed their personal philosophies and when an agent is ready to take off independently.

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The glue that holds the many moving parts of a brokerage together isn’t always made with the same formula — or so we learned when publisher Brad Inman undertook an epic road trip. Among his many conversations with readers, industry partners and the like, Inman asked brokers about their company philosophies and, in response, got two opposite versions of success.