Like the other attendees, Better Homes and Gardens Real Estate CEO Sherry Chris came to the Luxury Connect event last October to learn the ins and outs of high-end real estate. But as Brett Hagler took the stage to introduce his charity, New Story, Chris quickly realized that she was there for a greater purpose. New Story's mission is to "transform slums into sustainable communities" by crowdfunding houses for homeless families living in danger. The charity has built hundreds of homes in Haiti and El Salvador and has a new project started in Bolivia. "As I'm sitting there listening to him, this vision came to me where I thought: 'Well, would it be cool if we did this at Better Homes and Gardens Real Estate?'" said Chris. "Then I started thinking the houses could be in our colors -- green and orange, and yellow and teal, and blue and pink. And that's where the vision started." Fast forward nearly a year later, and the vision Chris had in the audience that day is final...
- New Story Charity and Better Homes and Gardens Real Estate have partnered to build 80 homes in Ahuachapán, El Salvador.
- The partnership is a first for New Story Charity, as it has never officially partnered with a brokerage before.
- BHGRE is encouraging their extensive network of agents to create individual campaigns for their local offices, or to donate individually on the BHGRE campaign website.
- BHGRE CEO Sherry Chris says the brokerage's commitment to Ahuachapan will go beyond just building homes. The brokerage intends to invest in other ways to make sure the community will thrive long-term.
Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel