When Snapchat signed multiple office leases in Venice Beach, its new urban campus made headlines. Today, real estate agents are in the news for using Snapchat to sell and rent properties. According to Inman’s special report about the industry's use of social media, Facebook is still seen as the most important platform among real estate professionals, but Snapchat is quickly becoming an important addition to brokers’ strategies. The app is giving us a glimpse into the future of digital marketing. For any newcomers to the game, Snapchat is a messaging app with content that disappears after 10 seconds or less. Since launching in 2011, Snapchat has grown to serve advertising campaigns with major brands including CNN, McDonalds and more to its 100 million daily active users. Here are seven reasons you should use Snapchat to sell real estate. 1. Showcase a realistic perspective of your listing Without the ability to edit text and visuals, people can see the unfiltered...
- Snapchat allows you to share information faster without fear of an imperfect post.
- The app's candid nature helps users build more personal relationships and trust one another.
- With Snapchat Geofilters, you can reach more customers at a low cost.