How to sell to millennials (and everyone else, too)

Sales is an acutely personal business, and professionals must listen hard
  • Carry no preconceptions and build an understanding of the client's needs and wants.
  • Use a phone intake to determine region of origin, education level and control preference.
  • There's a difference between the cheapest deal and the best deal.

A new industry is thriving by providing insights to salespeople of all kinds (but especially real estate): how and what to sell to millennials. Sometimes I finish one of these advice pieces surprised that millennials have two eyes and two legs.