Not every firm needs a CRM. But many do. Problem is, even in the firms that have a CRM, agents often manage their own contacts their own way. This approach is par for the independent contractor course, but when brokers are investing in lead gen, they have the right to dictate how this data is managed.
- Real estate offices would ultimately function better using a single contact database, but disparate contact management tools have become commonplace.
- PieSync automatically maintains data consistency between multiple business tools that hold customer data.