Proof that consumers still don’t understand the value of staging

Agents should make their intentions and expectations crystal clear
  • Real estate agents need to better educate consumers.
  • Staging benefits everyone involved in the transaction.
  • If you don’t have the skill set for staging, leave it to the professionals.

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Every once in a while, real estate professionals get a sneak peek into how consumers really feel about staging -- and agents in general. This happened to me a couple of days ago as I was perusing a former client's Facebook feed. This person clearly understood the importance of what her agent was telling her, but I can’t say the same for several of her friends. The past client (who now lives out-of-state) was preparing to sell her house. Like most sellers, she was amazed at how great her house looked after she had cleaned and staged it within an inch of its life and wondered what in the world had made her decide to sell. She stated this in a post, and that’s when the friends starting weighing in. As I read through the dozens of comments, the two that stood out the most were: "Staging is purely for the benefit of the agent." "If an agent is good, they can sell any house." I had to force my hands away from the keyboard to keep from responding, but th...