Proof that consumers still don't understand the value of staging

  • Real estate agents need to better educate consumers.
  • Staging benefits everyone involved in the transaction.
  • If you don’t have the skill set for staging, leave it to the professionals.

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Every once in a while, real estate professionals get a sneak peek into how consumers really feel about staging — and agents in general. This happened to me a couple of days ago as I was perusing a former client’s Facebook feed. This person clearly understood the importance of what her agent was telling her, but I can’t say the same for several of her friends.