Virtual home tours company iStaging raises $5 million

iStaging, which supports virtual home tours, offers virtual reality goggles for a mere $60
  • iStaging lets agents produce virtual-reality home tours using a mobile app, rendering software and goggles.
  • It's reportedly backed by Chinese e-commerce giant Alibaba and recently raised $5 million.

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3-D virtual home tours may not have gone mainstream yet -- in part because they typically require special equipment and know-how to produce. Taiwan-based iStaging is one startup that may help bring the technology to the masses by making it possible to create the tours using a smartphone. Its product for agents -- which is advertised for $60 on its website -- features a mobile app, rendering software and virtual-reality googles.  Who's backing iStaging? Perhaps inspiring confidence in the startup, Alibaba, the Chinese e-commerce firm worth nearly $250 billion, is among iStaging's backers. It invested $2 million in iStaging in a deal "sourced and managed" by venture capital firm, WI Harper, Bloomberg reported in late July. WI Harper also led a $5 million funding round announced by iStaging today. Taya Venture Capital participated in the round as well. What will iStaging do with the money? iStaging will use the cash to expand deeper into markets whe...