Virtual home tours company iStaging raises $5 million

  • iStaging lets agents produce virtual-reality home tours using a mobile app, rendering software and goggles.
  • It's reportedly backed by Chinese e-commerce giant Alibaba and recently raised $5 million.

3-D virtual home tours may not have gone mainstream yet — in part because they typically require special equipment and know-how to produce. Taiwan-based iStaging is one startup that may help bring the technology to the masses by making it possible to create the tours using a smartphone. Its product for agents — which is advertised for $60 on its website — features a mobile app, rendering software and virtual-reality googles.