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Think you’ve figured out Snapchat? This guy leased a Malibu house on it for $80,000 per month

Who would have thought Snapchat could be so useful?
  • Stephen Udoff rented an $80,000-per-month Billionaires Beach house to a client who'd never been there thanks to a Snapchat walkthrough.
  • The client thought the Snapchat story gave her a better idea of what the house looked like than the online photos.

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Stephen Udoff / Facebook Pull out phone. Open Snapchat application. Walk through Malibu house valued at $80,000 per month. Land tenant. If only all rentals and home sales were that easy. Apparently for Stephen Udoff, one deal was. A real estate agent with Partners Trust in Malibu -- who uses the name #SunsetSteve because of his constant social media posts of sunsets -- Udoff had some help from another agent, but Snapchat was the primary medium to rent the house, he says. How it went down, according to Udoff, was actually quite simple: In an interview with Gary Vaynerchuk's team, Udoff described his process for social media, which includes changing posts between Snapchat and Instagram for variety. Vaynerchuk, as you may very well know, is somewhat of a social media guru -- perhaps the social media guru. He recently spoke at Inman Connect San Francisco 2016 about how to separate yourself from the pack with your social media content and how to market yourself a...