• Instagram has become more agent-friendly, as you can now promote posts directly from Instagram.
  • Ensure all of your contact information is up to date.

We’ve seen a lot of great Instagram updates lately, including the ability to add stories, which is a direct attack on Snapchat. We’ve also seen an overhaul (and the creation of) business pages on Instagram.

This overhaul gives real estate agents and brokerages much more power on Instagram, and it’s important that every page owner takes the necessary steps to ensure that his or her profile is current.

Once you’ve claimed your business page (which can be done in the settings tab), first ensure that your contact information is up to date.

From your profile page, click the “edit profile” button, then the “business contact information” button. From here, you’ll be able to add a contact email, phone number and address for your business.

Step 1


Step 2


Step 3



Once you’ve updated this information, your followers will have the opportunity to connect with you directly from Instagram.

All they’ll have to do is tap the contact button featured on your profile page, and they’ll receive the option to call, email or get directions to your business. Here’s what it will look like for your followers:

Step 1: How your followers can contact you



Step 2: How your followers can contact you



These features make it much easier for your followers to get in contact with you and show why Instagram is becoming a more agent-friendly social network.

The recent algorithm update means that you’ll need to be producing content that your fan base wants to interact with.

Once you’ve updated your profile, you can also choose to promote posts right within the Instagram platform. Prior to this update, Instagram ads had to be run through a Facebook business account.

Now, you have the option to promote your posts individually right from Instagram and select a call to action that best suits your brand.

Step 1: For promoting your posts


Step 2: For promoting your posts



From here you can select your budget, time frame and set a specific call to action. Remember — if you’re sending people to a website, your site must be mobile-friendly.

Otherwise, you’ll be wasting ad dollars, as all of your traffic will come from mobile devices on Instagram.

Let me know in the comments section below if you’ve set up your business page on Instagram, and be sure to connect with us on Instagram. 

Justin Kerby is the co-founder of CAVE Social.

Email Justin Kerby.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription