Marketing

How agents should use Instagram’s new business profiles

Use the algorithm update to your advantage
  • Instagram has become more agent-friendly, as you can now promote posts directly from Instagram.
  • Ensure all of your contact information is up to date.

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We’ve seen a lot of great Instagram updates lately, including the ability to add stories, which is a direct attack on Snapchat. We’ve also seen an overhaul (and the creation of) business pages on Instagram. This overhaul gives real estate agents and brokerages much more power on Instagram, and it’s important that every page owner takes the necessary steps to ensure that his or her profile is current. Once you've claimed your business page (which can be done in the settings tab), first ensure that your contact information is up to date. From your profile page, click the “edit profile” button, then the “business contact information” button. From here, you’ll be able to add a contact email, phone number and address for your business. Step 1 Step 2 Step 3   Once you’ve updated this information, your followers will have the opportunity to connect with you directly from Instagram. All they’ll have to do is tap the contact button featur...