Startup ‘games’ continuing education for agents

Online simulation offers classes in negotiation, fair housing, lead generation
  • A Seattle area startup has created a game that agents can play to complete their continuing education requirements to renew their license.
  • So far, the game is only available to agents in Washington state, but will expand to Oregon and other states over the next six months.
  • The Washington Association of Realtors has endorsed the product, according to the startup.

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When real estate agents hear the words "continuing education," the word "fun" may not spring instantly to mind. So a Seattle area-based startup has launched an online simulation -- essentially, a game -- that agents can use to complete the education requirements to renew their licenses. The simulation -- "Generation" -- is the first product of three-year-old startup Real Estate Game Works. 'Training, education, and excitement' Generation replicates "a day in the life" of a real estate agent, prompting agents to find clients, negotiate prices, buy and sell homes, and engage in marketing, the company said in a press release. Agents can access the program on a desktop computer, laptop or tablet (such as an iPad). Agents start off the game in a dim basement and work their way up to a downtown suite. Screen shot of Real Estate Game Works' Generation The traditional method for agent education is non-interactive multiple choice questions, Jed Etters, the startup's CEO...