Franchise tech: What you get from Windermere Real Estate

A summary of the software agents get from real estate franchisor
  • Agents at brokerages affiliated with Windermere Real Estate typically pay $68 a month for access to a variety of tech tools.
  • The firm's software includes robust CRM, CMA and marketing tools.
  • The franchisor directly feeds prequalified online leads to agents part of office 'e-teams' that pay a 25% referral fee on their gross commission, in addition to the normal split they pay their broker.

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This is the first installment of a new series covering the technology offerings of real estate franchisors.  Real estate agents at brokerages affiliated with Windermere Real Estate typically pay $68 a month for a company-wide "social" customer relationship management system (CRM), CMA (comparative market analysis) tools, agent website and intranet access. Windermere is based in Seattle and has around 6,000 agents that work out of nearly 300 affiliated offices spread across the Western United States. Windermere’s technology provider, Moxi Works, was spun out of Windermere into a separate company, reflecting the firm’s long-time focus on technology. Most popular tool: CMA tool (“TouchCMA”) Websites: and (the domain that hosts Windermere agent websites) Technology fee for agents: Typically $68 a month (franchisees typically pass the monthly $68 per-agent tech fee they pay Windermere on to their agents) Agent offerings...