If you have a real estate brokerage firm or are thinking of branching out and starting one, get up to speed with what’s necessary to keep your agents happy nowadays. Happy agents equal more business for you. Simple, right? Sometimes agents are looking to align themselves with a big brand name, and other times they are just seeking support and access to other tools they can leverage. Recently, the push has been for agents to favor smaller boutiques. These firms know the area and can react quicker to change. Another reason for their rise is the more aggressive marketing approach they execute. But if you want to attract agents to your boutique brokerage firm, you will have to provide your real estate agents with a broad range of marketing support. 1. Website presence All agents want a place (that features more than some bio information) where they can direct their prospective buyers and sellers. They want their website to showcase their current listings an...
- Marketing support and tools are critical to keeping agents happy.
- Marketing support can be as simple as social media training sessions.
- Agents don't want complicated marketing; they want their broker to make it easy for them.