How to build a thriving brokerage like a tech startup

  • Realty Austin co-founder Jonathan Boatwright has stepped back from his CEO role to concentrate on tech and marketing

  • The business is growing by 20 percent this year, likely to close $2.4 billion sales volume by the end of the year.

  • Focusing on Facebook ads, existing technology that can be integrated into workflows and culture have been game-changes for this brokerage.

What do you get when a techie and an experienced real estate agent decide to set up their own venture? Twelve years ago, Jonathan Boatwright, whose corporate tech background includes working with Apple, Motorola and Microsoft, wanted to start his own company. His wife, Yvette, was a Keller Williams agent