BrokerageTechnology

How to build a thriving brokerage like a tech startup

A husband-and-wife team's secret recipe for success
  • Realty Austin co-founder Jonathan Boatwright has stepped back from his CEO role to concentrate on tech and marketing

  • The business is growing by 20 percent this year, likely to close $2.4 billion sales volume by the end of the year.

  • Focusing on Facebook ads, existing technology that can be integrated into workflows and culture have been game-changes for this brokerage.

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

What do you get when a techie and an experienced real estate agent decide to set up their own venture? Twelve years ago, Jonathan Boatwright, whose corporate tech background includes working with Apple, Motorola and Microsoft, wanted to start his own company. His wife, Yvette, was a Keller Williams agent, so the Boatwrights thought it made sense to launch a tech-forward real estate firm. "I always wanted to start a company, control my own destiny and not be limited on potential as you are when you are an employee. What drove me and still drives me is tech, creating technology, that's what I like to do," said Jonathan, who's now the CTO (chief technology officer) and co-owner of the company. "There's a void in most real estate brokerages in technology. The brokers don't really get it and don't want to get it; they don't care about it, they don't want to learn it. "With the next generation of companies, this will probably change." Company culture Jonathon was hyper-aw...