BrokerageTechnology

How to get agents onboard with the digital real estate transaction

Regional brokerage manager Allen Quinn outlines his successful method
  • Confer with selected agents before introducing a new system so they alert you to any potential problems.
  • Find incentives that you think your agents will appreciate rather than what you, the broker, appreciate.
  • When teaching agents new technology, do it in groups of similar technical abilities.

At a recent home inspection with a client, Allen Quinn, regional manager of Berkshire Hathaway HomeServices NorthEast Prime Properties, was struck when his youthful client asked the inspector if she could "PayPal" him. The inspector was taken aback, saying a check would be fine. In the end, they worked out a deal -- she could pay him with her credit card on his website. "Going back seven years ago, who would have known this would be what the consumer was expecting?" Quinn said. "Now we know where it’s heading." Making the paperless office a reality Quinn spoke at today's webinar "Beyond eSignature: How Market-Leading Brokerages are Going 100% Digital" hosted by DocuSign’s head of marketing for real estate, Justin Engelland. The majority broker audience was most interested in the blow-by-blow methods Quinn was using to get every one of his 250 agents onboard (across 19 offices in Massachusetts, Maine and Rhode Island) with adopting the integrated DocuSign Transaction Ro...