How to get agents onboard with the digital real estate transaction

  • Confer with selected agents before introducing a new system so they alert you to any potential problems.
  • Find incentives that you think your agents will appreciate rather than what you, the broker, appreciate.
  • When teaching agents new technology, do it in groups of similar technical abilities.

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At a recent home inspection with a client, Allen Quinn, regional manager of Berkshire Hathaway HomeServices NorthEast Prime Properties, was struck when his youthful client asked the inspector if she could “PayPal” him.