OpinionTechnology

Who’s winning the transaction management arms race?

It just might be agents and brokers
  • Some big-name technology companies are fighting it out to capture agent mindshare on making the real estate closing easier.
  • They offer different benefits to make the transaction smoother for agents and their clients.

The real estate transaction backend has been about as exciting as driving on Interstate I-70 across the state of Kansas. That changed a year ago, however, when Zillow bought dotloop, which set off the real estate rage machine. The industry shrieked, “I dare you!” Zillow scrambled to lower the uproar volume and clammed up about dotloop with very few partner or product announcements in the last year. The Leo DiCaprio of the real estate backend with his celebrity good looks and Midwestern charm -- dotloop founder Austin Allison -- stepped out of the limelight where he had shed cred on the once ho-hum world of closing home sales. But he's back, as the competition heats up over which digital transaction company will capture real estate agents when they slog through a real estate deal. Some of it is just a war of words. The hyperbole award goes to this week’s dotloop press release. “Dotloop today announced that more than $1 trillion in cumulative listings h...