• To be a top producer, in any city, you must have extensive knowledge of the marketplace. This includes comparable sales, neighborhood data, property amenities and a full history of property repairs and updates. In a competitive market such as New York City, not knowing these things is a big no-no!
  • When you invest in your community in ways that are fun and that you have passion for, real estate becomes a natural topic of discussion for you and your peers.
  • Nobody needs a ready-made rolodex to succeed in a brand new market. Get out, get involved and start networking!

In 1987, Louise Phillips Forbes arrived in New York City from Nashville, Tennessee, ready to take on the world with a career in dance. She knew nobody and never imagined she’d one day be one of the premier brokers in the city that never sleeps!

With more than 30 luxury development projects under her belt and $2.5 billion in career sales, Phillips Forbes is an uptown gal with down-home roots.


Louise Phillips Forbes

Almost 30 years later, she has a lot to share about what has made her so successful and what agents (both new and veteran) can learn from her path to being a power broker of Manhattan.

Many think that power comes from keeping it all under wraps; your knowledge, your relationships and your time.

Contrary to that, Phillips Forbes has achieved enormous success with her relational approach to selling. Tirelessly dedicated to educating her clients every step of the way, her involvement with her clients is not only professional, but also personal.

This commitment to people over profits has won her clients who won’t make a move on a deal without her!

On our show today, Phillips Forbes shares her philosophies on being service-minded, how she gets her center of influence to read her direct mailings, the things she would still do today if she were coming into the business and a few faux pas that every agent should avoid.

When it comes down to it, Phillips Forbes has proved that being at top is possible for every small town guy or gal who puts just 10 percent more into everything they do.

“The secret sauce is not so much promotion, but attraction.” – Phillips Forbes

What are you doing to attract buyers and sellers to work with you?

Subscribe to Tim and Julie Harris’ podcast on iTunes
 or follow us online at realestatecoachingradio.com.

Tim and Julie Harris have over 20 years’ experience in real estate. Learn more about their real estate coaching and training programs at timandjulieharris.com, or request more information about their programs at joinharris.com.

Email Tim Harris.


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