Indie brokerage captures heart of artistic community with design

CEO Cody Derrick puts his creative talents to work directing the real estate firm and lifestyle blog he founded
  • Founded by Salt Lake City native and agent Cody Derrick, cityhomeCollective is a visually driven indie brokerage with an active community blog.
  • The brokerage spends between $500 and $1,000 per listing photography shoot. The photos feature real clients in their homes.
  • Derrick stresses his real estate business is about inclusivity, which honors everyone's right to have a home and the young client base that launched his business.

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Forget Los Angeles or New York. To visit the website of independent Utah brokerage cityhomeCollective is to enter a world of design and architecture you never knew existed in Salt Lake City. Here, beautifully shot photographs of homes celebrate the lifestyle and landscape of Realtor and CEO Cody Derrick's hometown. What began as a blog evolved into Derrick's own brokerage seven years ago, as the site founder set out to tell his city's story and later help others experience it in the most tangible way: by living there. Photo credit: Kerri Fukui The successful design-driven firm, which earned $100 million in sales volume so far this year, takes a creative approach to real estate that, through connecting with the artistic community, goes beyond navigating a sale. Featuring the mantra “love where you live," a full-time site editor on staff, layers of design expertise and visual marketing on steroids, cityhomeCollective emerges as an industry rarity. As summed up...