How to build a real estate business like an entrepreneur

A truly entrepreneurial agent tells some of his trade secrets for winning new business and keeping his clients buying more.

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

They say agents should be entrepreneurial in their thinking. Mike Zeller, the team leader of Dwell Music City at Village Real Estate in Nashville's urban core, has four other businesses on top of his real estate company. Two are online fashion businesses, one is a marketing agency, and the last is a socially conscious auto dealership that has given 22 cars away to families in need or single moms. "I am an entrepreneur at heart," said Zeller. His side businesses give him some real estate leads -- but more than anything, "they help me stay creatively entertained and challenged," he said. A top seller at Village for nine years since his rookie year, he has built his team to seven agents this year. And you can see the same entrepreneurial thinking in his real estate business. Providing extra value service to investor clients "A couple of years ago, I converted one of my long-term rentals to an Airbnb and got great results," he said. He had one client going away on and of...