Brokerage

5 things your LGBT+ clients and agents want you to know

Takeaways from the NAGLREP annual conference
  • LGBT+ clients have discrimination concerns.
  • The LGBT+ marketplace is sizable.
  • Your millennials and LGBT+ agents want an inclusive environment.

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

I spent a few days last week in Fort Lauderdale attending the National Association of Gay and Lesbian Real Estate Professionals (NAGLREP) annual conference. NAGLREP is an advocacy group and a referral network of over 1,000 real estate professionals. One of the highlights of the conference was keynote, Todd Sears, with Out Leadership. Todd Sears, Out Leadership founder, and Sherry Chris, president and CEO Better Homes & Gardens, presented a study on LGBT+ economic influence and real estate issues. Out Leadership LGBT brief. The brief was initiated and sponsored by Better Homes & Gardens. Here are a few key takeaways from the report and a little commentary: The size of the LGBT+ market is considerable The LGBT+ community and the related market impact is a lot bigger than you might think when you add in straight people who identify as LGBT+ allies. The report calls this “the amplifying effect of the ally marketplace.” Brokers who attract LGBT+ and LGBT-friendly ...