Homes.com unveils Uber-like lead-gen tech

  • Homes.com's concierge service qualifies leads from all manner of sources on behalf of agents, including those who don't advertise on the website.
  • It's also debuted an Uber-like contact feature that involves a new mobile app for Homes.com advertisers.
  • The listing portal's new social media marketing service can post ads and content on behalf of agents across several sites.
  • The ads feature an agent's brand alone and can link to any website of an agent's choosing.

Homes.com is trying to one-up Zillow with new lead-generation technology — some of which puts an agent’s brand front and center.