Homes.com is trying to one-up Zillow with new lead-generation technology -- some of which puts an agent's brand front and center. The country's fifth-most popular real estate website -- outranked only by Zillow, realtor.com, Trulia and redfin.com as of May -- has unveiled standalone lead concierge and social media marketing services, along with an Uber-like contact tool for homes.com advertisers. Concierge service Homes.com's concierge service calls, emails or texts leads to find out if they're serious buyers or renters. Those who pass muster are live transferred to agents by phone, while information for all leads -- including what you could call "unqualified" leads -- flow into a Homes.com-powered contact-management system. Homes.com's lead concierge service dashboard Unlike Zillow Group's Premier Agent Concierge, Homes.com's concierge service is separate from site advertising and can filter leads from sources other than Homes.com, including Zillow...
- Homes.com's concierge service qualifies leads from all manner of sources on behalf of agents, including those who don't advertise on the website.
- It's also debuted an Uber-like contact feature that involves a new mobile app for Homes.com advertisers.
- The listing portal's new social media marketing service can post ads and content on behalf of agents across several sites.
- The ads feature an agent's brand alone and can link to any website of an agent's choosing.