Zillow Group rolls out Facebook ads for real estate agents

The company also will make a new listing lead product available later this year
  • Zillow Group is offering a way for advertisers to reach Zillow and Trulia users on Facebook.

Many real estate agents use Facebook advertising to drum up low-cost leads. Zillow Group has taken heed. Now it’s bundling Facebook ads into a larger product for some agent advertisers. The company has also announced plans to roll out a new listing leads product for agents later this year.