Zillow Group rolls out Facebook ads for real estate agents

The company also will make a new listing lead product available later this year
  • Zillow Group is offering a way for advertisers to reach Zillow and Trulia users on Facebook.

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Many real estate agents use Facebook advertising to drum up low-cost leads. Zillow Group has taken heed. Now it's bundling Facebook ads into a larger product for some agent advertisers. The real estate giant has also announced plans to roll out a new listing leads product for agents later this year. Promotional image of Zillow's agent Facebook ad product 'Premier Agent Direct' pushing ads to Facebook News Feeds Agents who sign up for "Premier Agent Direct" can push ads into the News Feeds of Facebook users who have visited Trulia or Zillow. They can choose to feature a listing -- which Zillow Group says could be a powerful tool in listing presentations -- or "automatically highlight new listings or recently sold homes." The ads include both Zillow or Trulia and agent branding and link to custom agent or property pages on Zillow or Trulia. “Through this new publishing platform, we have created a way to significantly increase the agent’s reach to cons...