Why the real estate industry loves to cast shade on Upstream

  • Brokers will be ready to adapt to a changing future with a flexible, powerful management tool in Upstream.
  • There are vested interests that benefit from confusion over Upstream's message.
  • The struggle for power pits broker versus MLS, and MLS versus NAR, when all should be united for progress relative to outside forces.

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The past week has been an intensified microcosm of Upstream’s industry relations progress. Education has always been one of the initiative’s most important duties. So when a leader as widely respected as Realogy’s Alex Perriello questioned the necessity of “bifurcating” listing distribution, it poured gasoline on the chatter fire.