Why empathy is a real estate agent's No. 1 sales tool

  • Empathy is the ability to step into the shoes of another person, understand his or her feelings and point of view, and use that understanding to guide our actions.
  • Great customer service is mostly about empathy.
  • Buying and selling real estate is an emotional event for most people. How our clients feel colors the transaction.

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I have not seen a free webinar for real estate agents about empathy. It is one of those soft skills that we need when we work with people. There are no continuing education classes, and it isn’t on the state licensing exam.