Above the lies and fake news, one broker's search for truth

  • It isn’t possible for people to report the news without bias, but our news is more than biased -- much of it is fake.
  • There are people who are frightened and upset by the results of the recent election. Their feelings are not right or wrong, but they are real.
  • The truth is important even in advertising and marketing. If all real estate agents always told the truth, we would get more respect and trust.

Big plans for business in 2018?
Give yourself the tools to own the new year at Connect SF, July 17-20, 2018

The recent election has got me thinking about truth. I know I am going to sound old-school, but there was a time a few decades ago when I could turn on the TV in the evening and get the news. There were reporters who worked hard to find the truth.