What makes a reader click on an ad, or better yet, pick up the phone and call you? Clickbait headlines generate high click rates because they connect emotionally — now, so can you.
- You have approximately two to three seconds to grab the reader’s attention before they hit the back button or surf elsewhere.
- Use excellent images. The weirder or the funnier the image is, the more clickable it will be.
- Eye-catching photos with attention-grabbing headlines generate clicks, but to convert leads you must also provide meaningful content to your reader.