Are you ready to do more transactions in 2017 with less effort? If so, begin by identifying your high probability success patterns from 2016 and then choose at least one strategy that can expand your business into a new area. If you haven’t already completed your business plan for 2017, now is the time to do it. Your goal is to locate the top 20 percent of your activities that generated a closed transaction and then focus your prospecting activities and marketing dollars in those key areas in 2017. Your high probability success pattern for 2016 Do you know your ideal client profile based on your actual production? To make this determination, follow the steps below to identify what was most profitable for you in 2016. Begin by listing the following items in a spreadsheet or on a piece of paper: property address, price, lead source (referral, open house, expired, FSBO, etc.), age; family type (single, married, kids-no kids, multi-generational, investor), career, buyer or sel...
- Your goal is to locate the top 20 percent of your activities that generated a closed transaction and then focus your prospecting activities and marketing dollars in those key areas in 2017.
- Use your 2016 successes to determine your profitable areas, and then create an ideal client profile.
- There are four major trends to consider in terms of what to add as well as what to delete from your 2017 business plan.
Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York