Brokerage

5 ways to reach the next generation of real estate agents

Onboarding is key to ensuring that new agents are successful
  • New agents need a structured onboarding process, and millennials especially value authenticity and education.
  • Contract and transaction training are integral to an agent's success.

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

With the pre-licensing class and the state real estate exam behind them, most newly minted real estate agents believe they are ready for prime time -- when nothing could be further from the truth. The pre-licensing class was just the tip of the iceberg. In fact, the pre-licensing class provides little, if any, education on what it takes to be a real estate agent, let alone a successful real estate agent. Success is expected After having a successful career in the corporate world, many agents naturally have the expectation they will be successful. The only thing standing between them and success is training. The issue with real estate, though, is that much training is on-the-job. Every transaction is different, and transactions don’t happen in an A-to-Z sequence. This is why onboarding is critical. Realtors have a high failure rate Major corporations have had onboarding procedures in place for decades, yet structured onboarding is a relatively new concept in real est...