Technology

New realtor.com and Zillow products unveiled

Top dogs in tech take the stage at Hacker Connect

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

NEW YORK -- What technologies do some of the biggest names in real estate have cooking for 2017? Realtor.com, Zillow, Trulia and the operators of some of the largest real estate franchisor networks pulled the back the curtain on some of their latest products and initiatives at Hacker Connect. Patent-pending search features from realtor.com Realtor.com will soon add patent-pending augmented-reality (AR) and image-recognition features to enhance its mobile search app, Todd Callow, senior director of product at realtor.com, revealed. They're designed to help homebuyers quickly access information while scouting neighborhoods by vehicle or foot. Todd Callow "Sign Snap" will let prospective homebuyers take a photo of a for sale sign on their smartphone to pull up a property's realtor.com listing. The feature uses "optical character recognition" and GPS technology to identify a listing and match it with a corresponding property details page on realtor.com. "The goa...