Email marketing is still one of the most credible forms of online marketing to increase brand awareness, generate more leads and acquire new customers. Now, some real estate agents do email marketing well -- however, some of you need help (I know this because I subscribe to about 50 different agents' emails). Here are four useful tips that will help you improve your email marketing campaigns. After all, success leaves clues! Segment your list on your CRM Prerequisite: Have a CRM (customer relationship manager) with contact segmentation abilities. Our recommendations: Hubspot CRM (free): Easy-to-use and free CRM. Also works in sync with Sidekick, Hubspot's email tracking and sales software (note: this is a paid add-on). BoomTown (paid): A lot of agents are using it because it's customized specifically for the real estate industry. Ixact Contact (paid): Real estate CRM with built-in email marketing. Really tailored towards segmentation and client engage...
- Get a CRM. Create several segments (also known as groups) in your CRM.
- Create more segments and groups in your database by using customer fields. Group people by status, hobbies, interests, demographic information...the more the better.
- Invest in marketing automation. Send personalized email in mass. Keep emailing!
- Calculate a direct ROI from investing in marketing automation to track your results.