AgentTechnology

GoldenKey, a real estate services marketplace, raises another $1.8M

Startup formerly known as SoloPro lets consumers hire agents to perform one-off services or bundled services
  • GoldenKey -- a marketplace that lets consumers hire agents to perform one-off or bundled services for flat fees -- has raised an additional $1.75 million.
  • GoldenKey's investors include Lowe's venture arm and a venture-capital firm that counts Trulia founder Pete Flint among its partners.
  • GoldenKey's most expensive service package costs $3,500 and contracts a real estate agent to perform a limited number of services, which can include listing one home and holding an open house.

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Latrice McFadden Some real estate agents bristle at idea of working with clients on a fee-for-service basis, but Latrice McFadden says the technique helped her generate $10,000 in extra income last year. The Durham, North Carolina-based real estate agent performed around 60 one-off tasks for customers in 2016. One seller paid her a traditional commission for buyer representation after she entered the person's listing into the MLS for a small fee, yielding a combined $4,500 in income, she said. "They're clients I probably never would have worked with, and they've since referred me to other people," she said of some of these customers. She says her experience demonstrates the value of GoldenKey, the marketplace that sent this business to McFadden. The startup -- a marketplace that lets consumers hire agents to perform one-off or bundled services for flat fees -- recently nabbed an additional $1.75 million in funding, suggesting some investors also see p...