GoldenKey, a real estate services marketplace, raises another $1.8M

Startup formerly known as SoloPro lets consumers hire agents to perform one-off services or bundled services
  • GoldenKey -- a marketplace that lets consumers hire agents to perform one-off or bundled services for flat fees -- has raised an additional $1.75 million.
  • GoldenKey's investors include Lowe's venture arm and a venture-capital firm that counts Trulia founder Pete Flint among its partners.
  • GoldenKey's most expensive service package costs $3,500 and contracts a real estate agent to perform a limited number of services, which can include listing one home and holding an open house.

Some real estate agents bristle at idea of working with clients on a fee-for-service basis, but Latrice McFadden says the technique helped her generate $10,000 in extra income last year.